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How to read a label

how to read a labelFood labels and packaging can be very confusing.

They don’t have to be.

True story:

Years before Whole Foods, I was diagnosed with “chronic label reading.” It was suggested to me by my fancy Upper East Side shrink that I limit my health food shop visits to 20 minutes or less. As health food shops and now Whole Foods are my Happy Place, I rebelled. I was determined to master the art of label reading and I did—in all seven continents, countless countries and in any language.

There is a formula on the package, and with a little bit of knowledge and a few navigation tricks you too can master this art . . .  because, my friends, this is an important one.

In this video, I illustrate what symbols to look for and what they mean.

I also demonstrate the difference between organic and natural.

[quote style=”1″]Lora’s tweetable: Only Certified Organic means that it is organic. Natural means nothing.[/quote]


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