Years before Whole Foods, I was diagnosed with “chronic label reading.” It was suggested to me by my fancy Upper East Side shrink that I limit my health food shop visits to 20 minutes or less. As health food shops and now Whole Foods are my Happy Place, I rebelled. I was determined to master the art of label reading and I did—in all seven continents, countless countries and in any language.
There is a formula on the package, and with a little bit of knowledge and a few navigation tricks you too can master this art . . . because, my friends, this is an important one.
In this video, I illustrate what symbols to look for and what they mean.
I also demonstrate the difference between organic and natural.